Achieving Behaviour Change (ABC): An Introductory Masterclass


In A Nutshell:

Discover how behaviour change methods can be applied to quality improvement challenges.

Many things we do in healthcare to improve safety, such as the introduction of new guidelines, require staff to change their behaviour. We often assume this is easy – tell people what to do and they will do it. But, behaviour change can be difficult to achieve.

This Masterclass provides an introduction to our evidence-based Achieving Behaviour Change (ABC) approach, helping you to:

  • Understand how behaviour change theory can enhance quality improvement efforts
  • Understand how to identify and address barriers to behaviour change
  • See how this approach can be applied in practice with our case studies.


After attending this Introductory Masterclass, participants who would like to develop practical skills in using the ABC approach will be invited to consider attending our follow-on ‘Theory to Practice’ virtual training and coaching ‘Learning by Doing’ programme.

Course Date: Thursday 17th November 2022, 14.00 -16.00

Delivery platform: This session will be delivered via Zoom.

Registration: To book a place, please email:

A limited number of funded places are available for those employed within a health or social care organisation within Yorkshire and Humber. If you are not based in a health or social care organisation within Yorkshire and Humber, fees may apply. Please get in touch via email:

For further information please contact Jane Hudson via:

The event will be delivered by:

Professor Rebecca Lawton
Psychology of Healthcare, University of Leeds,
Director, Yorkshire Quality and Safety Research Group

Professor Judith Dyson
Professor in Implementation Science Centre for Social Care, Health and Related Research (C-SCHaRR), Birmingham City University

Dr Ali Cracknell
Consultant in Medicine for Older People, Leeds Teaching Hospitals NHS Trust

Liz Watson
Programme Manager and Improvement Coach, Improvement Academy

who we are working with

The work being led by the Improvement Academy - such as safety huddles - is nothing short of awe-inspiring. I was particularly struck by the Academy's approach to improvement."

Richard Taunt – Director, UKIA

Achieving Behaviour Change (ABC): An Introductory Masterclass

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